Webinar Recording
It is still early days for the use of social media to disseminate scientific information but we’re here to guide you! In this webinar, Scout was joined by Dr Partha Kar, Consultant Endocrinologist and Type 1 Diabetes & Technology Lead, NHS England, UK, Dr Jordi Matias-Guiu, Associate Professor, Universidad Complutense de Madrid (UCM) and Neurologist, Madrid, Spain and Dr Rahul Banerjee, Assistant Professor, Clinical Research Division, Fred Hutch Cancer Center, USA.
The webinar explored the evolving role of Digital Opinion Leaders (DOLs) in healthcare, and how pharmaceutical and biotech companies can work with them effectively including:
– Why successful DOLs use social media and how they make the most of the medium
– Which platforms work best for which information
– How to identify credible and impactful DOLs
– What successful collaborations with DOLs look like
– Opportunities and common challenges when working with DOLs
– Forward-looking insights on future trends in digital engagement
Our webinar featured interactive poll questions to test knowledge, together with an open Q&A session.
The webinar was hosted by Scout. We combine our unique blend of intelligent human analysis with advanced data analytics to create bespoke solutions for our pharma and healthcare clients. We have 18 years of experience in uncovering the real stories behind KOL data, offering precision KOL mapping and engagement planning, customisable KOL management software, and insightful market research (KOL/HCP interviews and surveys).
View the webinar recording below.
