The patients were not hard to reach. You just reached them too late. Rethinking diversity in clinical trials

The patients were not hard to reach. You just reached them too late. Rethinking diversity in clinical trials

There is a familiar moment in clinical trial recruitment when the numbers begin to cause concern. As recruitment progresses, it becomes clear that the study population is not representative and that some communities are underrepresented. The response is often to translate materials, explore new channels, contact more patient organisations and increase outreach. But by then, many of the decisions affecting participation have already been made.

Beyond the Usual Podium: Why Your KOL Map Needs a Dose of Reality

Beyond the Usual Podium: Why Your KOL Map Needs a Dose of Reality

At Scout, we know a powerful KOL map begins with asking the right questions—especially the ones that challenge your assumptions. What are your real therapeutic goals, and who do you truly need to connect with to understand the market? Let’s have a conversation.