Ask
Our client was working in a niche therapy area with divided views on a new product indication in their pipeline and wanted to identify KOLs and segment them as to their likely views. Who would be the hummingbird?
Task
We carried out a precision KOL mapping combining custom data collection for rare diseases with language modelling and human intelligence to gauge likely KOL opinion, based on scientific interests and viewpoints on related areas.
Action
37,311 data points
collected and analysed
80 hours modelling and developing KOL segments
Result
Countries now using the platform
Happy users, fully bought into the system
%
Transparency and compliance with internal KPIs and FMVs assured
